Why Do We Like Posting Selfies? Human Motivation and Emotional Drive: Lessons from Day 3 of DC TTT, Bali

Why Do We Like Posting Selfies? Human Motivation and Emotional Drive: Lessons from Day 3 of DC TTT, Bali


Have you ever thought why people like posting selfies? There is a lot of so-called ‘scientifically proven studies’, you might find in the internet, which say that people who post selfies have inclinations to psychopathy and other different kinds of insanity, narcissism and arrogance. What do YOU think? Can you tell, why you post selfies or why you don’t?

Yesterday our students went through a journey about Human Motivation, what drives them in their lives and what are those emotional gratifications, they are looking for, to feel happy, satisfied and balanced.

It turns out that different people have different sets of Emotional Drivers (usually 3 or 4 main from total 8), which explain their behavior. Emotional Gratification we get when we satisfy our main Emotional Drivers is like a drug. It makes our brain produce dopamine, serotonine, endorphin, etc. – cocktail of positive hormones, which make us feel high.

You ask why I started with Selfies? Because if we look at it from the perspective of Human Motivation Theory in Directive Communication Psychology, Selfie is the goal for getting Emotional Gratification in Significance and Recognition (people get ‘likes’, meaning they are recognized and feel important). It is not that bad, until your sense of Recognition/Significance is the only driver you have (then you are screwed and you screw people around you).


Our students learned how to ‘READ’ people, using Colored Brain Communication Cards , which help to identify HOW people process information and WHY they do things. It was a ’10 million dollar question’ exercise and people were amazed how accurate Arthur could do that, analyzing their cards. I’ll tell you a secret about one of our students: one of Mr. Azizan Osman’s (No 1 Global Marketing Guru) Emotional Driver is… CONTRIBUTION/RESPONSIBILITY. No wonder why people love him so much!

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Understanding people’s Emotional Drivers help us to increase our Circle of Tolerance, brake barriers in communication, improve relationship and choose right people for our teams, business, relationship. For example, ‘The Drug Dealer-Whale’ approach (another good advice from Arthur) helps you to develop better relationship with people, by satisfying their needs for emotional gratification, making them addicted to positive feelings about you and themselves and aim for more gratification by achieving greater results. And this is not about manipulation, this is all about improving people’s lives, and, of course, making yourself feel better.

Now our students will remember that Need Sucking (not allowing people to have fulfillment of their Emotional Drivers) from others is very dangerous, but subconsciously we do it every day – taking emotional gratification from others making them feel lonely, bored, offended, unhappy.

Atmosphere in the class is getting more emotional and everyone could feel that DAY 3 of DC TTT was actually the day when the huge personal transformation started.

Watch the interview with Elliyin Bt Rasif (owner of Elle Zada), where she is sharing her impression about Arthur and his approach to training. I know, you will like it!

Stay tuned!

Happiness Manager

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