Arthur Bio

Arthur is ranked as the world’s #4 most influential thought leader in organizational culture in the Top 10 in leadership. As a bestselling author and founder of the Directive Communication Psychology, Arthur’s gamification methodologies have influenced the training and leadership development industry through his unique game-based psychological approaches to of 13 books including Amazon #1 New release “Game On : Reinventing Organizational Culture with Gamification” and corporate culture transformation.

His innovative tools, assessments, and games, (including a game that helps organizations gamify work processes) have a visible ROI on engagement, productivity and effective behavior modification. His research on the genetic foundations of the brain’s Ambiguity Relief clarity getting processes have been the inspiration of the Colored Brain model used across multinationals in 57 countries. With over 540 licensed Directive Communication (DC) Psychology leadership and culture trainers in 19 different countries, DC is now a global brand.

Arthur Website:

Arthur Carmazzi
Colored Brain
Emotional Drive

Arthur Carmazzi as a Trainer

As the original developer and founder of the Directive Communication Psychology, Arthur has helped organizations around the world to develop better leadership and organizational cultures. With flagship training courses like his fully comprehensive Leadership Development program “The Hero’s Way”, his Organizational Culture Change workshop “Lessons from the Monkey King”, and “TEAMcolors” based on Team Building applications to Arthur’s Colored Brain model, he gets 38% more implementation of concepts (based on a 2007 DCI study) that other experiential training programs. Arthur’s other popular programs include Leadership Intelligence, Creating and Leading a Brand Culture in Your Organization, Leadership Communication to Enhance Corporate and Public Image and Culture Centered Leadership. Organizations such as Qatar Gas, Etisalat, Emirates, Motorola, Citibank, DELL, Bursa Malaysia, Petronas, Unilever, Philips, Levis, Apple, Microsoft, Intel, MTV… and more, have benefited from Arthur’s leadership and Organizational Culture Change workshops. See Arthur on his Personal Business Site Arthur also Certifies Other Trainers in Directive Communication Psychology to deliver his programs and has over 200 DC Certified Trainers around the world who are accredited by the American Institute of Business Psychology and who get similar high implementation results as Arthur. See Arthur’s Directive Communication Site.





Arthur Carmazzi as a Speaker

Arthur focuses on the psychology of leadership and how leaders can lead better by creating environments or “organizational Cultures” that support personal and organizational success. Hi talks, even short ones, are interactive, fun (and funny), and motivational. Arthur has inspired and motivated to action organizations like Prudential, Institute of Internal Auditors, Maxis, Singtel, Baker Hughes, Province of Shanghai, Ministry of Education, Brunei, Singapore Army, National University of Singapore, Global Leadership Awards… and more. Arthur has spoken for audiences as large as 9000 and works with clients to customize his talks to assure client objectives.


Arthur Carmazzi as a Consultant


Arthur’s Organizational Culture Change Initiative “Organizational Culture Change Revolution” is an Implementation initiative that provides clients with a corporate culture change result. Using modern processes that affect the emotional foundations of “Todays” workforce’s to affect higher productivity and employee engagement.
This consulting process has been proven to deliver visible ad sustainable culture change results in less than 80 days in organizations like Nestle, Emirates, Farassan (Iran), Technip, DELL… and more have experienced divisions or entire organizations changing their organizational culture.



Arthur Carmazzi as an Author

Arthur is greatly influenced by Ken Blanchard, and incorporates simplicity, story and adds a little fun into his books. He is the Author of “Lessons from the Monkey King – Leading Change to get Gorilla Sized Results”, “Identity Intelligence – The Force for Making the Right Decision for Personal and Professional Success”, “The Colored Brain Communication Field Manual”, and co-author of “The 6 Dimensions of Top Achievers”, “The Psychology of Selecting the Right Employee”, and “The Meta Secret”
His new book follows the style and satire of the “Lessons from the Monkey King” and is titled: “Team Leadership Lessons from the Great Pyramids – Nurturing Highly Motivated Teams to Do the Impossible”, this book will be out shortly.


Arthur Carmazzi as an Architect

Arthur’s new resort/retreat center, Avalon, is still under construction but the structure incorporating water and stone built in to the natural cliffs in Ubud Bali, is so unique, that it will be a destination just for its architectural innovations merging ancient and modern design to create a totally unique experience. The resort, directly on the WaiYus River, however will not be open to the public as it is designed for high end corporate retreats and business vacationers to achieve their development goals.

Arthur Carmazzi as the Secretary General of the American Leadership Development Association

As Secretary General of ALDA, Arthur is charged with promoting leadership across boarders and age. With the annual Global Leadership Awards, Leaders from around the world are recognized and support is given to develop leadership in schools, small business and individuals who want to be the best of who they are.


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